The evolution of the BetaCodex mindset, since 1998

The history of the BetaCodex as a mindset and a movement from the beginnings up to now can roughly be divided into three phases, which we briefly describe below.

The 1st phase - 1998-2002: Building the case for change

  • The BBRT is founded in 1998 as a study group within CAM-I, an industry association. In 2002, the BBRT becomes independent from CAM-I.
  • Company visits take place: The BBRT looks into organizations to find ways to abandon budgeting. It finds organizations like Handelsbanken, AES, Borealis, and Ikea.
  • More than 20 detailed case studies are written up, and discussed with the membership during meetings and shared with the wider audience at conferences. The BBRT expands to the Americas and other regions.
  • The principles of the model are outlined and refined. Many articles are published.
  • From 1998 on, the BBRT gathers around 150 member organizations.

The 2nd phase - 2003-2007: Understanding the new model

  • The first HBR article on Beyond Budgeting appears in 2003.
  • The first books by BBRT directors are published, in languages such as English, German, Spanish, Dutch and Chinese.
  • The BBRT authors many concept papers on the model.
  • Further pioneering case studies are identified and described, such as Southwest Airlines, Toyota, Semco, Aldi, DM, and others.
  • Tools such as the BBRT online diagnostic are being developed, transformation is tried.
  • The BBRT now positions the model not as a performance management solution, but as the 21st-century alternative to tayloristic management.


The 3rd phase - 2008 to today: Transforming organizations

  • The model is starting to become more widely recognized and understood.
    Some organizations approach full model transformation, guided by the full set of Beyond Budgeting principles. Concepts and tools for transformation are being tested and presented.
  • Two directors leave BBRT (Robin Fraser and Niels Pflaeging). The Beyond Budgeting Tranformation Network is founded, later changing its name to BetaCodex Network. It adopts a new approach towards research and membership, and focusing on transformation.
  • The economic crises vindicates the model.
  • The BetaCodex Network´s open source web portal is launched in 2009.