BetaCodex 3-D models

Why work with sculptures, if this is just about change?

In 2006, Harvard professor John Kotter and Holger Rathgeber wrote a remarkable book called ”Our Iceberg is Melting”. In this parable, the authors tell the story of a penguin colony that undergoes profound change.
In a succinct way, the story teaches us how to successfully lead organizational change.

In a key scene of the story, penguins Fred and Alice manage to build a sense of urgency for change within their colony. Fred suggests to use a glass bottle filled with water as a three-dimensional model of the colony's iceberg.
The bottle, as intended, explodes from the freezing water trapped inside - just as the colony's iceberg might in the nearing winter. This event makes the whole penguin colony realize they have to change.

This part of the iceberg story made us think.

If the BetaCodex is about

  • leaving pyramid-structured command-and-control-organization behind
  • and about building and running networked cell structures for superior competetive performance,

then wouldn´t it be wonderful to also have a pyhsical idea about how the resulting organizational design would look like - rather than having just a merely verbal one?


BetaCodex sculptures in 3-D:
Powerful tools for change

The idea of the exploding bottle inspired us to make changes in the way we were arguing for transformation. It eventually led us to develop a 3-D model of a BetaCodex organization, one that would enable people to ”show“ the concept in an experiential and more palpable way than by words alone. The models, we reckoned, could be used by anyone, during transformational change projects, and they would allow people to connect with a tangible version of the vision for change.

It is a matter of fact: Many people understand things better once they are able to touch them. They want more than just talk: They want to literally “see“ and touch and “grasp“.

To design and build the models, the BetaCodex Network has worked together with congenial artist Alexander Gerlach and his team. The project went through several development loops, in which different work materials, structureal concepts, model sizes and production methods were tried. In the end, the team came up with a portfolio of three basic 3-D-model families.

Since the first prototypes, the models served brilliantly during workshops and in transformation projects. The 3-D-models make it easy to explain and to understand the BetaCodex. They help initiating change in day-to-day business, they enhance the vision and convince people to embrace the transformation towards a networked cell structure organization.

Today, three different families of models, or "3-D sculptures" are available from Alexander Gerlach and Gebhard Borck:

  • A large-sized "congress edition" - perfect for workshops, entrance halls, large offices, meeting rooms, etc. (pictured on the right, above),
  • A desk-top-size "board edition" - perfect for your workspace, desk, or to sit on a conference room table,
  • A small "personal edition"(pictured on the right) - which is made out of one single piece of metal - for individual play and learning,

Other small versions of the model that you can use yourself, or use as gifts to others.

Learn more about these options in the 3-D model catalogue.



3-D model catalogue


3-D models - download catalogue (in English) In German.